SYMES GROUP PARTNERS WITH THE WORLD BUSINESS FORUM 2017

By Barbara Harvey


Malisa Mlinaric is the general manager Australia at WOBI, Australia. WOBI (World of Business Ideas) helps senior-level executives and companies throughout Australia and New Zealand by updating and improving their management knowledge across key topics. Symes Group caught up with Malisa to find out more about what she does and what we can expect from the World Business Forum 2017.


What was your career path to get here? Was this an expected career journey for you?

Growing up in a small country town near Wagga Wagga, I spent most of my spare time working in my parents' mixed business. I was also fascinated by hotels, so I studied business management at the International College of Tourism & Hotel Management in Manly, Sydney (now known as ICMS). I went on to work in hotels briefly, then I spent most of my career in sales roles within training centres, publications and up until four years ago, healthcare events. When I was offered the opportunity to work on launching the World Business Forum Sydney with an incredible business program containing Michael Porter, who I studied at college, it was like any business students' dream come true.

Who have been the most inspiring speakers?

I couldn't specify just one, they have all been extraordinary. One thing that I have learned after meeting most of these incredible speakers is that sharing your success and failures with like-minded peers helps each other grow, by acknowledging key learnings from our experiences, in order to forge your own path forward.

What can the delegates expect from the World Business Forum 2017?

Our theme for this year is Be Beta. In the Beta era, change is accelerated and transformation is constant, and reinvention, innovation and risk form a part of our routine on a day-to-day basis.

The content, lessons and new way of thinking you will receive from Daniel Goleman, Rosabeth Moss Kanter, Mohanbir Sawhney and Ian Williamson will blow you away. Most delegates walk away with three to five key takeaways which they will be able to apply to their organisations. It is one thing to read their books, but next level to see them live and if you're fortunate, to hear their thoughts on your challenges.

How can our corporate clients engage with the forum?

​We tailor opportunities to suit each individual client as everyone has different goals. In addition to attending the World Business Forum, we offer customised industry-exclusive sponsorship and the opportunity for organisations to host private events for their executive teams and clients with our speakers whilst they are in the country. What was your career path to get here? Was this an expected career journey for you?

Growing up in a small country town near Wagga Wagga, I spent most of my spare time working in my parents' mixed business. I was also fascinated by hotels, so I studied business management at the International College of Tourism & Hotel Management in Manly, Sydney (now known as ICMS). I went on to work in hotels briefly, then I spent most of my career in sales roles within training centres, publications and up until four years ago, healthcare events. When I was offered the opportunity to work on launching the World Business Forum Sydney with an incredible business program containing Michael Porter, who I studied at college, it was like any business students' dream come true.

Who have been the most inspiring speakers?

I couldn't specify just one, they have all been extraordinary. One thing that I have learned after meeting most of these incredible speakers is that sharing your success and failures with like-minded peers helps each other grow, by acknowledging key learnings from our experiences, in order to forge your own path forward.

What can the delegates expect from the World Business Forum 2017?

Our theme for this year is Be Beta. In the Beta era, change is accelerated and transformation is constant, and reinvention, innovation and risk form a part of our routine on a day-to-day basis.

The content, lessons and new way of thinking you will receive from Daniel Goleman, Rosabeth Moss Kanter, Mohanbir Sawhney and Ian Williamson will blow you away. Most delegates walk away with three to five key takeaways which they will be able to apply to their organisations. It is one thing to read their books, but next level to see them live and if you're fortunate, to hear their thoughts on your challenges.

How can our corporate clients engage with the forum?

​We tailor opportunities to suit each individual client as everyone has different goals. In addition to attending the World Business Forum, we offer customised industry-exclusive sponsorship and the opportunity for organisations to host private events for their executive teams and clients with our speakers whilst they are in the country. #worldbusinessforum #leaders #business #imagination #creativity


Ph: 1300 657 934  

office@symesgroup.com.au

Suite 106, 7-11 Clarke Street, Crows Nest NSW 2065

PO Box 5192 Greenwich NSW 2065

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