Creativity and Innovation

By Jessica Symes


As Einstein’s final theory of gravitational waves has just recently been proven to be true, we find that one of his most famous statements to be enduring: “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” (Albert Einstein).


As we move towards 2020 there is no doubt that the entire workforce and organisations need to be more adept in the skills of critical thinking, creativity and complex problem solving in order to grow, thrive and survive. Sir Ken Robinson, a global expert on creativity, argues that creativity is the crucial 21st century skill we’ll need to solve today’s pressing problems. And according to a report produced by the World Economic Forum, creativity will become one of the top three skills workers will need by 2020.


Symes Groups' TOP 5 creativity

guidelines for boardroom brainstorming


1. Lean into difference…

2. Never apologise for ideas

3. Don’t start with a question, start with a statement

4. Embrace metaphors and abstract representations

5. Say yes and…



A lack of diversity and the presence of monoculture in an organisation will disable any

potential creativity and innovation in that organisation. Symes Group has built a

framework and methodology around the creative process and has defined a set of

behaviours and capabilities connected to each step. The process is tangible and practical and can be applied by anyone.

It is our belief that the creative process needs to be the process by which businesses

do everything. From big to small decisions The Creative Process should be the new, modus operandi of innovative organisations.





Ph: 1300 657 934  

office@symesgroup.com.au

Suite 106, 7-11 Clarke Street, Crows Nest NSW 2065

PO Box 5192 Greenwich NSW 2065

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